Targeted advertising
on social networks
Targeted advertising consists of ads in social networks and messengers, shown to specific people based on age, interests, behavior, and geography. Precise audience targeting, budget control, and measurable results.
Advertising for those who aren't searching yet, but are ready to buy
Targeting solves tasks that context can't: it creates demand for a new product, brings back those who visited the site, builds brand awareness, and warms up the audience for purchase. We develop a strategy tailored to the sales funnel—from the first touch to the application—and run campaigns to ensure customer acquisition costs decrease each month.
What's Included?
- Audience and Competitor Analysis
- Strategy Development and Platform Selection
- Creating Advertising Creatives – Banners, Texts, Videos
- Setting Up Pixels, Goals, and UTM Tags
- Audience Segmentation – Interests, Behavior, Look-alike, Retargeting
- Ad Labeling in Accordance with Russian Legislation
- Daily Monitoring of Campaign Metrics
- Bid and Budget Management
- A/B Testing of Ads and Audiences
- Updating and Rotating Creatives to Prevent Burnout
- Scaling Effective Combinations
- Monthly Report with Insights and Recommendations
- Setting Up Meta Pixels and Google Analytics
- Configuring Events and Goals on the Website
- Comprehensive Analytics – From Impression to Deal
- Visual Dashboards with Key Metrics
- Lead Cost and Ad ROI Analysis
Plans
Start
from $320/month
- Advertising Budget - up to $560/month
- One Platform
- Up to 2 Advertising Campaigns
- Creation of Basic Creative Set
- Pixel Setup and Basic Analytics
- Monthly Report
Small Business
from $540/month
- Advertising budget - from $560 to $1,670/month
- Two platforms to choose from - Facebook, Instagram, TikTok, LinkedIn
- Up to 5 advertising campaigns
- Regular creative updates and A/B testing
- Retargeting and Look-alike audiences
- Setup of end-to-end analytics
Business
$770/month
- Advertising budget - from $1,670/month
- No limits on the number of platforms and campaigns
- Full cycle - strategy, creatives, management, analytics
- Multi-platform funnel with retargeting
- Priority support
Frequently Asked Questions
Targeted advertising is paid ads on social networks and messengers shown to specific users based on their age, gender, interests, behavior, and location. Unlike contextual advertising, it does not target those already searching for your product but creates demand among those potentially interested.
In 2025-2026, international advertisers have access to Facebook, Instagram, TikTok, LinkedIn, X (Twitter), Telegram, Google Display Network, and Microsoft Ads. We help select the optimal set of platforms for your niche and target audience.
With proper setup, initial results can be seen within the first few days. Full optimization takes 4-8 weeks, during which platform algorithms learn to find the most convertible audience. The larger the advertising budget, the faster the learning process.
No. The management fee covers the work of our team. The advertising budget is paid separately directly in the platform’s ad account. We help allocate it correctly across platforms and audiences.
For most Meta Ads formats, having a fully developed community is not mandatory – traffic can be directed straight to your website. However, if the goal is to gain followers or make sales through a Page or profile, we assist in setting it up correctly for advertising.
Impressions and inquiries will cease immediately—targeted ads work only while campaigns are running. That’s why we recommend combining targeted advertising with SEO promotion: targeted ads deliver quick results, while SEO provides stable organic traffic in the long run.