Contextual Advertising
in Google Ads and Microsoft Ads
Contextual advertising consists of paid ads in search engines and partner sites, shown to users when they search for your product or service. Quick launch, precise audience targeting, and measurable results from day one.
Advertising that brings clients, not just traffic
We don't just launch campaigns. We build a funnel from click to lead: analyzing the niche and competitors, gathering semantics, writing compelling ads, setting up analytics, and regularly optimizing campaigns to reduce customer acquisition costs and increase lead volume.
What's Included?
- Analysis of niche, competitors, and target audience
- Collection and clustering of the semantic core
- Writing ads for each query group
- Setting up advertising campaigns in Google Ads and Microsoft Ads
- Setting up retargeting and lookalike audiences
- Connecting and verifying analytics systems
- Daily monitoring of campaign metrics
- Bid management and budget allocation
- A/B testing of ads and landing pages
- Expanding and refining semantics
- Working with ad quality scores
- Monthly report with insights and recommendations
- Setting up Google Analytics and other analytics tools
- Configuring goals and events on the website
- Call tracking integration
- Comprehensive analytics – from click to conversion
- Visual dashboards with key metrics
- Analysis of advertising channel profitability (ROI/ROAS)
Plans
Start
from $320/month
- Advertising budget - up to $560/month
- Launching campaigns in Google Ads
- 1 advertising campaign
- Basic Google Analytics setup
- Monthly report
Small Business
from $540/month
- Advertising budget - up to $1,670/month
- Launching campaigns in Google Ads
- Up to 3 advertising campaigns
- Analytics and call tracking setup
- Weekly monitoring and optimization
Business
from $990/month
- Advertising budget - unlimited
- Comprehensive package: search + Google Display Network + retargeting
- No limit on the number of campaigns
- End-to-end analytics and dashboards
- Response time - up to 1 hour
Frequently Asked Questions
Contextual advertising consists of paid ads on Google, Bing, and partner sites. They are shown to users who are already searching for your product or service at that moment, making this format one of the most precise tools for attracting customers.
With proper setup, the first clicks and requests come in the first few days after launch. Full campaign optimization takes 4-8 weeks, during which time statistics accumulate and bids are adjusted to optimal levels.
No. The management fee covers the work of specialists. The advertising budget is paid separately directly to Google Ads or Microsoft Ads. We help you allocate it wisely among campaigns for maximum return.
We work with both platforms for international businesses. We recommend the optimal set of channels based on your niche, geography, and budget – for most businesses, Google Ads provides more traffic, but in some niches, Microsoft Ads delivers better results.
Traffic and requests will stop immediately – contextual advertising works only while ads are displayed. Unlike SEO, it has no cumulative effect. That’s why we recommend combining contextual advertising with SEO promotion for sustainable results.
Yes. We conduct audits of existing advertising campaigns – analyzing structure, ad quality, audience settings, and analytics. You receive a specific list of errors and recommendations. The audit can be ordered separately or as a first step before management.